— ROLE
Art Direction
Graphic Design
Branding
— TOOLS
Photoshop
Stable Diffusion
Sketch
Affinity Publisher
Part of moving World Spice into its next phase?
Making the packaging look as desirable as our products, and infuse the expertise & playfulness of our staff and brand into more and more touchpoints.
Artwork
After extensive internal discussion, I created a new branded art style. This combined digital painting, AI image generation, and historical & cultural research to produce art for signage, packaging, and more.
It’s been a hit. Customers regularly ask for print-sized versions to have at home.
Packaging
We’ve redesigned our spice & tea pouches to:
• Look gorgeous
• Have recipes & brewing tips on the back of many products
• Save a TON of time operationally
• Improve consistency of look compared to our past model of applying labels
Produced templates for 5 pouch types across 3 sizes using flexible packaging partner’s dieline, exported & cleaned data from Shopify, then generated hundreds of pouches to print nearly 100,000 bags.
Pre-Printed spice & tea pouches look better — and SAVE TIME. The warehouse team no longer needed to print & apply labels to over 1,500+ pouches per week.
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Let's talk. Book a meeting or just send me an email.