— ROLE
Consultant on UX
nDustrial.io is a leader in tech-enabled cold storage management, helping warehouses throughout the United States increase efficiency, and reduce cost and greenhouse emissions through a mix of smart tech and smart software.
I was brought in to revamp their user interface (UI).
To me, this meant getting in the heads of everyone from the CEO of one of the world’s largest logistics companies, down to the real-life experience of someone walking in the door of a rural warehouse at 5am with a cup of coffee and a need to actively assess & manage cold storage systems.
“We hired Porter to not just upgrade our existing energy management software UI, but take the opportunity as an inflection point to fundamentally rethink the product beyond just a flashier look.
Porter focused on our customer use cases and workflow, better aligning the UX of our platform to more rapidly solve the pain points of our customers.
The experience was equal parts creative insights on design, strategic planning, and tactical execution for our existing software development team.
We got a flashier look, yes, but also a deep rethinking of our app.”
